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E-mail marketing from Düsseldorf
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Why email marketing?
Email marketing is an important pillar of online marketing and aims to increase revenue, boost customer loyalty, get to know the customer base better and minimize wastage from marketing measures. A predefined target group receives personalized advertising or information by email and is motivated to respond. This is done, for example, via fields integrated into the message, the so-called call-to-action buttons or call-to-action links. By clicking on such fields, the target group is encouraged to visit a website or purchase a product, for example. Newsletter marketing is a sub-area of email marketing. It focuses on the regular sending of newsletters with information and offers by email.
Why reach customers with email marketing?
Email marketing is still very popular with companies and continues to be used as a form of communication. According to Statista, 751,000 companies in Germany use the medium of email marketing. And not without reason: over 83% of the German population use the Internet to receive and send e-mails. The results of a study by United Media Internet show that around 70% of people who use the free e-mail service in Germany have registered for newsletters from companies, associations and public authorities. Three quarters of recipients alone read newsletters regularly. Around 70% of newsletter readers in Germany use the newsletter during a purchase process. More than a third of readers have already made a purchase directly after clicking on an offer in the newsletter. Exclusive discounts and information about products and services are of particular interest to Germans.
Why email marketing campaigns from Düsseldorf?
We are happy to advise and support you in using this successful form of communication with the right strategy, standing out from the mass of commercial emails and making the content as relevant as possible for the specific group of people. We use different, successful and modern techniques that meet your individual needs, are always GDPR-compliantand arouse the interest of your target group.
We will be happy to advise you on the subject of email marketing, in particular email marketing tools, automated mailings and newsletters. To give you a better insight into these areas now, we explain these points below.
Why automated email marketing campaigns?
Automated e-mailing makes messages even more personalized and tailored to individual customer needs. They can be divided into two categories: Trigger emails and lifecycle emails. Trigger mailings are sent as soon as the prospective customer takes a specific, predefined action, such as registering or making a purchase. Lifecycle mailings are sent to prospects at a predetermined time. The dates can be, for example, a birthday or other anniversaries, a product survey, etc.
Dialogue paths are triggered by certain action patterns of your users. This means that emails and newsletters arrive where they are requested.
Thanks to e-mail automation:
- E-mails on time for customers
- Regular mailing
- Customization possible
- Shipping intervals
- Individual actions after shipment
What are email marketing tools?
There are now a number of different email marketing tools and various newsletter providers. These include MailChimp, CleverReach, ActiveCampaign and GetResponse. The choice depends on your requirements and wishes. We have had the best experience with MailChimp, the world's most successful email marketing software. MailChimp is a cloud-based service that can be used to create, send and manage emails and newsletters.
Address customers effectively with email marketing
Email marketing is an excellent tool for carrying out segmented and personalized campaigns where you should define a specific target in advance. An interesting email or a promising newsletter is opened by all interested parties and generates the desired follow-up activity.
Would you like to try out this instrument for yourself and have no experience yet? Then contact us. We will be happy to advise and support you!