Henric Heesen
Digital Marketing Sales Employer Branding Digitalization Expert
Henric Heesen
Professional Profile
Hi there, I’m Henric!
As a dynamic consultant in online marketing, sales, and digital transformation, I bring over 10 years of experience gained from working with both large corporations and small to medium-sized enterprises (SMEs).
As a dynamic consultant in online marketing, sales, and digital transformation, I bring over 10 years of experience gained from working with both large corporations and small to medium-sized enterprises (SMEs).
I’m passionate about crafting innovative digital solutions and developing tailored strategies that deliver real value.
My approach is interdisciplinary: I leverage insights from various industries to find creative and effective solutions. With a strong focus on consultative selling, I’ve not only exceeded sales targets but also built lasting customer relationships and driven sustainable growth.I firmly believe that both large companies and SMEs can benefit from my expertise. My mission is to partner with my clients for success, helping them navigate today’s dynamic business landscape. Let’s work together to unlock the full potential of your digital marketing strategies!
My approach is interdisciplinary: I leverage insights from various industries to find creative and effective solutions. With a strong focus on consultative selling, I’ve not only exceeded sales targets but also built lasting customer relationships and driven sustainable growth.I firmly believe that both large companies and SMEs can benefit from my expertise. My mission is to partner with my clients for success, helping them navigate today’s dynamic business landscape. Let’s work together to unlock the full potential of your digital marketing strategies!
Henric Heesen
Dipl.-Kfm. | M.Sc.
Inhaber - heesen.digital
POWERSELLER
Pragmatic & Inventive
Hands On
International
Flexible
Output driven
Experienced
Curious in Innovations
Service-Oriented
Digital KnowHow
Clients
Corporate Accounts
This section highlights my experience working with large corporate clients. Throughout my career, I’ve had the privilege of collaborating with prominent brands, delivering tailored solutions that meet their complex needs and drive measurable results. Explore the list of key corporate accounts I’ve had the opportunity to partner with.
since 2023
REWE Deutscher Supermarkt AG & Co. KGaA
Cologne, Germany
Sales Manager (Customer Interactive Media)
Build new, strategic client relationships with selected, non-endemic brands.
Key responsibilities
- Establishing long-term client relationships to top decision-makers at selected, non-endemic brands / media agencies.
- Presenting the REWE retail media portfolio
- Needs assessment
- campaign strategy
- Negotiation of conditions
- sales
2022 – 2022
Deutsche Telekom AG
Bonn, Germany
Strategic Partner Manager
Acquire selected brands for strategic marketing partnerships to share exclusive offers with millions of Deutsche Telekom’s app users in central and Eastern Europe.
Key responsibilities
- Building relationships to top level decision makers at selected brands
- Negotiating offers for Telekom’s loyalty program
- Selling the offers to Telekom’s national corporations
- Creating and implementing campaigns & listings
- Very close exchange with internal and external stakeholders
2016 – 2018
REWE digital GmbH
Cologne, Germany
Sales Manager REWE Retail Media
Set-up a retail media business, creating digital marketing campaigns on various ad-sets, consultative selling.
Key responsibilities
- Account management for over 90 suppliers
- Designed & offered digital campaigns
- Experience with digital campaigns, relevant & KPIs & success factors
- Close contacts to suppliers and employees
- Management of annual account meetings
- Analysis & strategic marketing conception
- Functional guidance of employees
Key Achievements
- Designed & sold campaigns of approx. US-$ 5M
- Significantly developed (key-) accounts budgets
2020 – 2021
EnBW Energie Baden-Württemberg AG
Stuttgart, Germany
Cross-Selling Manager
Finding new ways to cross- & up-sell b2c customers, inventing innovative products, services and sell them with automatic, trigger-based campaigns.
Key responsibilities
- building a b2c cross-selling strategy
- creating and implementing cross-selling campaigns
- very close exchange with internal and external stakeholders
- testing, analytics, optimization
- Technical guidance of employees
Key Achievements
- significant cross selling sales uplift
Clients
SME Accounts
In addition to working with large corporations, I have also had the pleasure of supporting small and medium-sized enterprises (SMEs). By understanding their unique challenges and objectives, I’ve been able to develop effective digital strategies that help these businesses grow and thrive. Below, you’ll find a selection of SMEs I’ve partnered with, contributing to their success through targeted online marketing solutions.
2015 – today
The Mercedes-Benz dealership Schönauen in Wuppertal faced the following challenges prior to our collaboration:
After a brief onboarding period, we decided to completely revamp their online presence.
This included designing a new logo, developing a new website (including SEO optimization), and creating a careers page for future applicants.
At the same time, we focused on employer branding and launched related campaigns, ensuring they were prominently displayed on relevant social networks.
Click here for the full case study on “Schönauen.”
2020 – 2022
Sallermann Garten- und Landschaftsbau GmbH & Co. KG
Hagen, Germany
Digitalization Strategy & Process Optimization
Initial Situation
Ahead of the planned business transition at Sallermann Garten- und Landschaftsbau GmbH & Co. KG, Mathias Feuerstack approached us in late 2020 to modernize the company’s external image and bring its operations up to date with modern digital technologies.
Challenges
The company’s internal processes were largely manual, resulting in inefficiencies across project management, staff planning, material tracking, and administrative tasks. Key areas such as employee time tracking, vehicle and equipment oversight, and financial reporting required substantial manual intervention, which hampered operational scalability and efficiency. Additionally, data security and access management were outdated, limiting the flexibility of employees working across office and on-site locations.
Project Goal
To digitally transform the business operations by creating an integrated digital infrastructure for streamlined internal processes, modernized communications, and enhanced customer interaction through a rebranded online presence.
Key Responsibilities
•Digitalization Strategy:
•Identified and prioritized digitizable processes, such as order management, project planning, site monitoring, and employee time tracking.
•Implemented systems for cost monitoring, invoice generation, and real-time data analysis.
•Upgraded IT systems for secure data storage, automated communication, and streamlined HR processes, including job postings and applicant management.
•Utilized tools such as Google Drive, Personio, Werkules, and Zapier for automation and seamless process integration.
•Digital Market Expansion:
•Designed and launched a modern website to promote the company’s services and enhance lead generation.
•Integrated interactive tools for customer needs assessment, simplifying lead qualification and proposal generation.
•Developed a unified branding strategy across online and offline touchpoints, including a new logo, marketing materials, and vehicle signage.
•Leveraged SEO and dialog marketing to enhance discoverability and streamline customer contact.
•IT Security:
•Transitioned from a physical server to a cloud-based infrastructure using Google Business Suite, enabling secure, location-independent data access.
•Designed a robust rights management system for data security and employee access control.
•Digitized Business Processes:
•Automated workflows for time tracking, project planning, material procurement, and financial reporting using Werkules and Personio.
•Established real-time dashboards for operational insights and decision-making.
•Integrated a virtual telephone system (Placetel) to improve communication efficiency.
•Data Competency:
•Consolidated data from various systems into Google Data Studio dashboards, providing actionable insights for project profitability, employee performance, and operational planning.
Outcome
The digital transformation of Sallermann Garten- und Landschaftsbau GmbH & Co. KG resulted in a streamlined, efficient operation capable of handling complex projects with ease. Internal workflows were automated, reducing errors and administrative workload. The new website and branding strategy enhanced customer engagement, while real-time dashboards empowered leadership with actionable insights for better decision-making.
Opportunities for Businesses
The project showcased how digital transformation can modernize traditional industries, improving both operational efficiency and market presence. Sallermann now benefits from scalable, data-driven processes and an enhanced ability to compete in the digital landscape.
2021 – 2022
Germany
Digitalization Strategy & Process Optimization
Initial Situation
During the COVID-19 pandemic, the company’s traditional retail business for artisan goods was expanded to include an online sales channel. The goal was to integrate digital processes into the distribution of artisan products and transition towards an efficient hybrid sales structure.
Project Goal
To develop and implement a digitalization strategy that enables the company to sell products both in-store, through its own online shop, and on additional marketplaces. A new inventory management system was to be introduced to synchronize and manage articles and business processes. Business analytics capabilities were to be made accessible for purchasing, accounting, and marketing.
Key Responsibilities
•Digitalization Strategy: Development of a company-wide digital strategy to optimize sales processes, integrate a new ERP system, and connect with digital marketplaces.
•Digitized Business Processes: Implementation of new workflows for purchasing, goods receipt, digital product cataloging, revenue and sales analysis, and data preparation. Automated transfer of relevant data to external accounting services.
•Digital Market Expansion: Establishment of new sales channels (web, Click & Collect, Instagram, eBay, Amazon, etsy, Google Shopping) to secure market share and increase customer retention rates.
•Data Competency: Development of capabilities to analyze sales and revenue data for informed business decisions.
•IT Security: Implementation of robust security solutions to protect sensitive customer and company data.
Outcome
The introduction of a comprehensive digital inventory management system enabled the synchronization and optimization of products and processes for both in-store and online sales. Expansion into new digital marketplaces resulted in significant revenue growth and improved customer loyalty. Employees and management were successfully trained and guided to ensure sustainable efficiency in processes.
Opportunities for Businesses
The digitalization initiative allowed Räder und Form not only to scale its value creation but also to enhance its competitiveness through optimized processes and increased customer satisfaction.
2013 – Today
RehaVitalisPlus
Germany
Digital Transformation & Marketing Optimization
Initial Situation
Rehavitalisplus sought to modernize its marketing efforts and establish a stronger digital presence by building in-house capabilities. The company recognized the need to internalize expertise in paid search, social media content creation, and web design to drive marketing efficiency and scalability.
Project Goal
To create an in-house digital agency capable of managing key digital marketing functions, including paid search, social content, and web design, while enhancing the company’s ability to adapt to rapidly evolving digital trends.
Key Responsibilities
• Digital Agency Development:
• Established in-house expertise in key digital marketing areas:
• Paid Search: Optimized advertising campaigns for visibility and conversions.
• Social Media Content Creation: Implemented a “zero social content” approach to develop innovative, engaging, and consistent content.
•Web Design: Developed web design competencies to create modern, user-friendly, and responsive websites.
•Provided strategic guidance and tools to ensure sustainable in-house marketing operations.
Outcome
Rehavitalisplus successfully built an in-house digital agency, significantly reducing its reliance on external providers. The new capabilities enhanced its ability to manage marketing campaigns, create engaging content, and design effective web solutions, leading to improved brand visibility and operational efficiency.
Opportunities for Businesses
The establishment of in-house marketing capabilities highlights how businesses can gain greater control over their digital strategies, reduce costs, and improve responsiveness to market changes.
2019 – 2022
Deumer GmbH
Germany
Digitalization Strategy & Process Optimization
Initial Situation
Deumer GmbH sells customizable (marksman) medals, configurable from 10,000 individual components, to specialty retailers and clubs using a printed catalog/PDF via telephone, fax, email, and paper order forms sent by mail.
Challenges
Customers browsed the analog catalog and manually filled out order forms, often leading to errors due to incorrect or incomplete item numbers. Managing handwritten and frequently illegible order forms created significant inefficiencies and required frequent follow-ups with customers to clarify and correct orders.
Manual processing of telephone, email, fax, and mail orders consumed considerable time and increased the potential for errors. Customers frequently inquired about their order status, necessitating individual responses for each request.
A large portion of the orders consisted of repeat, seasonal orders, which involved redundant effort each year.
Project Goal
To digitize the catalog into an e-catalog with ordering functionality, replicating the format of the print/PDF catalog and traditional order form. The solution aimed to streamline internal processes while providing customers with a familiar digital interface.
Key Responsibilities
•Digitalization Strategy:
Developed a digital infrastructure to automate internal processes while enabling older customers to place orders in a user-friendly, familiar digital environment.
Designed and implemented an e-catalog that mimics the paper format, gradually transitioning customers to the digital system without significant disruption.
•Digitized Business Processes:
Transitioned to an e-catalog with integrated ordering functionality, eliminating errors in order placement and enabling direct, accurate input.
Developed a backend system to manage inventory and seamlessly integrate with existing systems.
Created a dashboard for stakeholders to access real-time data and track business metrics.
•Digital Market Expansion:
Built a full-featured online shop with a product configurator in Shopify. This configurator allows customers to customize medals from over 10,000 individual parts and supports further integration with digital marketplaces.
•Data Competency:
Enabled real-time analysis of financial and operational data, providing key insights for decision-making.
Facilitated seamless data transfer to external accounting services via DATEV integration.
•IT Security:
Ensured all components adhered to German data protection regulations, safeguarding customer and business data.
Outcome
The e-catalog and Shopify-based online shop with a product configurator transformed the order process, reducing errors and improving efficiency.
Customers now browse and order directly through an intuitive digital platform, with real-time order tracking and repeat order functionality.
Internally, Deumer GmbH benefited from streamlined processes, including inventory management, automated invoice generation, and operational reporting. The solution preserved familiar workflows for customers and staff while modernizing the underlying systems.
Opportunities for Businesses
The digital transformation of Deumer GmbH’s ordering process significantly reduced errors, improved customer satisfaction, and streamlined operations. By leveraging the new e-commerce infrastructure, Deumer is now well-positioned to expand into additional digital markets and platforms.
2022 – 2023
Kartoffeln Sieg
Germany
Employer Branding & Recruitment Optimization
Initial Situation
Kartoffeln Sieg faced challenges in attracting new employees due to the absence of an online presence and a centralized recruitment platform. Without a dedicated career page or website, potential applicants lacked a clear point of contact or detailed information about available positions.
Project Goal
To establish a professional online presence that highlights the company as an attractive employer and optimizes the recruitment process by creating a dedicated career section with detailed job listings and engaging multimedia content.
Key Responsibilities
• Online Presence Development:
• Designed and launched a fully optimized website with SEO best practices to enhance visibility and accessibility for potential employees and customers.
• Created a Google My Business (GMB) profile to increase the company’s online discoverability.
• Employer Branding:
• Developed a dedicated career section on the website, featuring detailed job descriptions and benefits to appeal to prospective employees.
• Arranged and coordinated a professional video production showcasing the company’s culture, values, and workplace environment.
• Conducted a professional photoshoot to provide high-quality visual content for the website, enhancing its appeal and authenticity.
• Recruitment Optimization:
• Streamlined the application process through the website, enabling potential candidates to access detailed information and apply for positions directly.
• Highlighted employee benefits and opportunities to strengthen the company’s employer branding strategy.
Outcome
Kartoffeln Sieg successfully transitioned into the digital space with a comprehensive online presence.
The optimized website and dedicated career section provided a strong foundation for attracting and recruiting talent. The inclusion of engaging video and photo content enhanced the company’s employer brand, positioning Kartoffeln Sieg as a desirable workplace.
Opportunities for Businesses
The project demonstrated how a strong online presence and effective employer branding can address recruitment challenges, attract high-quality candidates, and enhance a company’s visibility in the competitive job market.
Resume
Relevant career steps
The following section provides a detailed overview of my career in online marketing and sales. Through roles in various areas of digital marketing, I’ve gained extensive experience. Please explore my journey, highlighting key accomplishments and the expertise I’ve developed over the past 10 years in the industry.
2014 – today
heesen.digital – consultancy for online marketing, sales & digitalization
Dusseldorf, Germany
Consultant & business owner
Consulting SME & corporate accounts, growing a thriving business, motivating a passionate team of 10.
Key responsibilities
- holistic marketing, sales & digital consulting
- analysis, strategic conception
- coordinating the implementation of identified
measures
Key Achievements
- happy clients since 2014
2013 – 2014
Vodafone
Dusseldorf, Germany
Senior Marketing Manager Onlinesales
Finding & testing new ways to substantially grow indirect b2c sales through affiliate & premium partnerships
Key responsibilitys
- Relationship management to sales partners & agencies
- Developed new pricing models
- Identified short- & long-term sales opportunities
- Budget planning, control & management
- Guidance & support of staff
Key achievements
- Established & expanded high performing display channels, affiliate partnerships & cooperations
- Designed & activated display/affiliate/social performance campaigns for new customer acquisition & revenue generation
2012 – 2013
Performics
Dusseldorf, Germany
Sales & Business Development Manager Onlinemarketing
Consultative selling digital agency products and services to new and existing clients, account development
Key responsibilitys
- New business for the networks digital agencies
- Execution of public tenders
- Account development, up- & cross selling
- Managed external sales staff
Key achievements
- Successful sales of cross-media performance strategies & campaigns
- Account wins including BMW, DriveNow, ThyssenKrupp, Rakuten, The Body Shop, Brille24.de, allyouneed.com,
- Designed & executed a national & international sales strategy, including training staff
2009 – 2010
brands4friends
Berlin, Germany
CRM Manager
2008 – 2011
Reims Management School
Reims, France
Master of Science in Management
- International Marketing
(Branding & advertising, brand & product management, B2B marketing) - International management
(business strategy & managing organizations, mergers & strategic alliances)
2008 – 2008
Moët Hennessy Deutschland GmbH (LVMH)
Munich, Germany
Sales B2B – B2C
Key responsibilities
- Enforcement and assistance in the area of B2C Direct Sales (new and existing customers)
- Acquisition of potential B2B and B2C customers
- Execution of mailings followed by presales activities
- Research activities for creating new customer and customer analyses
- Development of an e-commerce concept
2006 – 2007
Engel & Voelkers
Côte d’Azur, France
Assistant to the Sales and Marketing Director
Key responsibilities
- Acquisition, documentation, and presentation of luxury properties
- Description of luxury properties in French, English, and German
- Editing digital photos with Adobe Photoshop
- Creating print and online marketing materials using QuarkXPress software
- Listing new properties (taking photos and recording property data)
- Targeted preparation of property offers for search clients
- Preparation of notarial preliminary and main contracts
- Telephone and written customer service
2004 – 2011
European University Viadrina
Frankfurt, Germany
International business administration
- Intern. Marketing
(intern. branding & advertising, brand & product management, B2B marketing) - Intern. Management
- (business strategy & organizational management, mergers & strategic alliances)
2001 – 2004
Sparkasse Bochum
Bochum, Germany
Trainee
Key responsibilities
- Customer acquisition, consultation, service, and sales (B2B, B2C)
- Stays in specialized departments:
- Credit consulting
- Credit department B2B
- Foreign business
- Public relations department
- Customer service
- Consulting and sales (B2B, B2C) of banking, insurance, and savings products
Please select listing to show.
Customers references
„Henric ist ein zielstrebiger Vertriebler, der mit pragmatischem und kreativem Marktangang immer wieder bemerkenswerte Sales-Erfolge erzielt hat.“
Christian Raveaux
REWE Group
„Henrics engagierte, kollaborative und inspirierende Arbeitsweise hat uns geholfen das eCom Business auszubauen und gezielte Media Aktivierungen durchzusteuern.“
Torben Müller
L'Oreal Deutschland GmbH
„Alles was wir mit dir angefangen haben, hat immer zu einem Erfolg geführt. Die Zusammenarbeit ist sehr gut.“
Konstantinos Sintoris
Mercedes-Benz Schönauen
„Zusammen haben wir zahlreiche innovative, digitale Lösungen erarbeitet und diese unseren Kunden erfolgreich angeboten.“
Marc Czesnik
MIIICX GmbH
„Du stehst immer dafür ein, Ergebnisse zu produzieren.“
Bernd Schranz
RehaVitalusPlus e.V.
„Neben seinem Drive punktet er mit seiner sympathischen, menschlichen Art. Er verfügt über umfassendes Fachwissen gepaart mit Problemlösungskompetenz.“
Pinar Gökmen
James Hardie Europe GmbH
henric@heesen.digital
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